One profile per client. Every competitor, tracked.
HighGround pulls every competitor's ads, comments, and content gaps into one view — per client, so your team always knows what to brief next.
Currently tracking Facebook and TikTok — more platforms on the way.
HighGround
Competitor Ad Intelligence
Built for teams that need evidence, not a hunch
Unsure what your competitors are running right now
Tired of manually screenshotting ads every week
Managing many clients, each with their own competitor list
Finding out about a winning hook weeks too late
No clear view of formats your category hasn't tried
Want to know how people actually react to a competitor's ads
Five views into every client's category
Competitor Overview
Active ads, format mix, and creative refresh velocity for every brand — pulled from Facebook and TikTok.
Content Gap
AI-surfaced opportunities the category hasn't covered yet, tagged and ready to click into.
Comment Monitoring
Every comment on a competitor's posts, sorted into positive, negative, questions, and more — by theme.
Hashtag Monitoring
Track any hashtag, toggle it on or off, and pull up every video using it — no manual searching.
Comparison Table
USP, services, followers, publishing cadence, reviews, influencers, and awards — every competitor, side by side. Exports to CSV.
See what's live before you brief anything.
For every brand you track, HighGround shows the active ad mix and how often creative actually refreshes — so you know if a competitor is testing hard or coasting on the same ad for a month.
Find the terrain nobody's covering.
HighGround compares every competitor's messaging and tags what's missing — a benefit nobody's claiming, an angle nobody's used. Each gap comes with the reasoning behind it, ready to click into.
Unique investor benefits
Client offers fee discounts, but nothing tied to actual investing behavior yet.
Click to see more →Interactive goal planning
Competitors plan by milestone; client's planning stays static after setup.
Click to see more →Know how people actually feel about it.
Every comment on a tracked brand's posts gets sorted by sentiment and grouped into themes — so you see the real reaction, not just the ad that caused it.
Every competitor, one table.
USP, services, ad channels, followers, publishing cadence, reviews, influencers, and awards — laid out side by side across your whole category, and exportable to CSV when you need to share it.
| Lumen Wealth | Coreline | |
|---|---|---|
| USP | Simple investing for beginners | Robo-advisor, auto-managed |
| Followers | 48K | 112K |
| Publishing | Every 2.1 days | Every 4.8 days |
Live in a day, not a quarter
Add a client and their competitors
Create a client profile and list the brands they compete with — as many as the category needs.
HighGround starts pulling data
Ads, comments, and hashtags from Facebook and TikTok start filling in automatically.
Review gaps and comparisons
Open Content Gap or the Comparison Table to see what's missing and where the client stands.
Built around how agencies work
Switch between clients and their full competitor sets in one click — no separate logins, no exporting screenshots between tools.
A closer look at the dashboard
HighGround
Competitor Ad Intelligence
Unique investor benefits
Client offers fee discounts, but nothing tied to actual investing behavior yet.
Click to see more →Interactive goal planning
Competitors plan by milestone; client's planning stays static after setup.
Click to see more →Investor psychology education
Most investors act on emotion — nobody in-category addresses it directly.
Click to see more →Why teams choose HighGround over a folder of screenshots
One profile per client
Switch between clients and their full competitor set in a click — built for agencies managing many brands.
Sentiment, not just screenshots
See how people actually react to a competitor's ads — positive, negative, and every question in between.
Every metric, side by side
USP, followers, publishing cadence, reviews, and more — compared across your whole category in one table.
Built for Thai marketing teams
Designed around how agencies here actually work — bilingual data, local platforms, real client structures.
We stopped guessing what to brief next. We just open HighGround.
Here are some things people ask us
Which platforms do you track?
Facebook and TikTok today, with more platforms on the way as we expand coverage.
Can I track more than one client at once?
Yes — HighGround is built around client profiles. Each client gets its own competitor list, and you switch between them from the sidebar.
How is this different from screenshotting ads myself?
HighGround watches continuously and organizes everything by brand, format, and sentiment automatically — no tab-hoarding, no missed launches while you're heads-down on something else.
Do I need my competitors' permission?
No. HighGround only surfaces content that's already public — the same ads and posts any consumer could see.
How long does setup take?
Most teams are set up within a day of adding their first client and competitor list.